Great use of scale, and the colours work beautifully. Simple is most definitely best and you have done such a beautiful job XD
Kids will love this, with the cute friendly characters in large, I can image it will encourage kids to enjoy bath time!
It would be great if there were toys to match the shampoo bottles, to really familiarise kids with the shampoo product and encourage them to keep purchasing the shampoo in order to have a match with the toy, kids love matching stuff, it makes them feel smart.
lol sorry went off on a tangent. Excellent design, it looks delicious!